B&N's Recent Nook Revolutionary Wireless Reading Device Confronts Amazon's Portable Reading Device
The contemporary Nook wireless book reader being produced by B&N, the worlds principal book store with over 1,300 branches, looks all set to lock horns with the worlds best selling portable reading device, the Kindle.
Although not long unveiled, the Nook electronic book readers are searching to ruffle Amazon.com's feathers further by taking it on directly in a sector of the market place, that up to yet, the Amazon Kindle has dominated. Ever since it's unveiling, first of all as the Kindle then afterward in February 2009 as the Kindle , it has re-ignited the portable reading device market by offering a blend of innovative technology, because of it's immediate connect everywhere wireless networking and also the leading collection of titles available for download at superb, cheaper than the high street, price.
No doubt after going through ebook reader reviews, customers brought in to the concept in a big way and it is just recently that the rest of the trade have woken up to the truth that this is the future of book purchasing. An so in the most recent couple of months we have had the announcement from Sony of their intent to unite in the fun, with their soon to be launched Daily Edition, and the latest press release from Barnes and Noble that their own candidate, the Nook, will be back to complete production in the not too distant future.
There are no qualms that the Amazon kindle 2 is the model everyone is gunning for. And to be honest it's pleasing to see a little competition in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the big side to be a revolutionary wireless reading device, just the thing for office use with the 1:1 A4 reproduction, but much like the Amazon dx - another revolutionary wireless reading device - not something you would desire to take on holiday, or put in your purse or pocket for that matter, and it was on no account going to compete on cost was it?
So now we have two big companies keen to go head to head, with the might of Amazon, on all fronts. Sony corp recently improved the size of their annals at the Sony-Store and reduced the costs of their digitally transported titles to match that of Amazons and hopefully B&N, who have continuously been in the equivalent ballpark price point wise, will equal them title for title also.
However the major news flash for consumers has to be the move away from proprietary file formats used by Sony in the initial days and in spite of everything used by the Kindle now. To clarify the situation I will use Amazon as an illustration, bear in mind this is still the situation with the Kindle so it makes it clearer.
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