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Is Organic Search Engine Optimization Needed? The Factors Of Proper Organic Search Engine Optimization
Engine optimization can be done in two ways - the good one (white hat) and the bad one (black hat).
White hat optimization refers to legal SEO tactics, recognized by the search engines.
Black hat website optimization methods are way to cheat your way to higher site ranks. If the search engines discover that (and they mostly do), your site will get penalized and thrown at the bottom of the search results.
Black hat actually represents dishonest methods of link building.
There are 2 parts of search engine optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your site pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good website optimization and accounts for about 25% of your site rank in search engines.
Off-site optimization refers to to obtaining proper links pointing to your website pages. The most crucial thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your web site content).
Let's suppose we have a site A, which is about animal training, and site B, which is about making money online, both linking to your site X, which is also about money making.
In both cases, the link's anchor text should be relevant to your website content and should contain phrases that you want to rank high for. Anchor texts like click or click here will be completely useless. As a matter of fact, anything other than your relevant keywords would be useless.
If we suppose that both web sites, A site and site B, link to your site, X, with relevant keywords (such as making money online), the link from page B has a higher value than a link from page A, but both have value as they are relevant.
A link is considered a vote from one site to another. Google pagerank (Google's view of site's significance, is between 0 and 10) is another significant factor for rankings on Google. The higher the pagerank of the site linking to your website, the higher the link value in Google's eyes. You should get links from all relevant pages, not just pages with high pagerank.
Actually, all links with relevant anchor text, obtained in a search engine-friendly way, are good for your site ranking. Never stop the linking process, even when you rank number 1 on all search engines for your hoped words.
There are a lot of keys search engines consider when they rank websites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for you to obtain your wanted search engine rank.
Website optimization is very time-consuming, but provides long-term results and is crucial for any successful online company. If you need search engine submission or other guaranteed seo services, use a professional organic seo company to do the work for you!
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